Walk into any auto parts store, and the wiper section usually looks the same—rows of identical black blades that leave little room for differentiation. But the market is changing fast. In many regions, distributors who introduced color-tinted blades—fluorescent styles for tuner cars, pastel tones for female drivers, or brand-matched colors for corporate fleets—are already enjoying noticeably higher margins and stronger customer retention.
This shift isn’t about trend-chasing. It’s a strategic escape from the price war dominating the traditional wiper market. Color instantly signals “not a commodity” and gives retailers a new way to stand out on crowded shelves.
After successfully running several pilot projects with selected clients, BAOYI® is now officially opening its full-range color customization program to distributors, wholesalers, fleets, and private-label brands.
Every tint begins with your vision.
We mix and match colors based on your brand palette, marketing concepts, corporate identity, or product-line theme. No preset library, no fixed combinations—you receive a truly exclusive color engineered for your market positioning.
Beyond the blade body, we can color-coordinate:
The result is a fully unified product identity—your own visual language brought onto a high-turnover automotive part.
Color customization is not just cosmetic. When integrated with logo engraving and custom packaging, it becomes a strategic brand asset.
A fully aligned color system helps:
In a category as saturated as wiper blades, a cohesive visual identity often delivers more leverage than adding another “performance-focused” feature.
Personalization naturally raises perceived value. When a wiper blade becomes a “vehicle accessory” rather than a pure functional part, distributors gain stronger pricing power and escape the bottom-line squeeze.
A display arranged by color—whether bold or subtle—creates a striking shelf presence. Retailers report that drivers who don’t normally compare wipers stop and engage simply because the colors catch their attention.
This effect is especially strong among:
Gen-Z car owners
female drivers
DIY upgrade enthusiasts
custom car communities
Fleet operators, dealership groups, taxi companies, and rental networks increasingly seek branded accessories that match their corporate colors.
When you can deliver wipers that align perfectly with their visual identity—and include their logo on the product—you shift from being a conventional supplier to becoming a long-term branding partner.
This level of exclusivity is extremely difficult for competitors to displace.
“Our role has always been to help partners stay ahead of the market.”
said the our sales director.
“The color customization program is no longer an experiment. It works, it scales, and it creates measurable value for distributors. We want more forward-thinking partners to benefit from this opportunity.”
“I’d like to test a small batch. Please create 2–3 color proposals based on my brand style or market insights.”
“We have an established brand palette. Please build a complete product concept using our corporate colors and logo.”
Whether you serve retail chains, regional distributors, car modification markets, or corporate fleets, adding color customization to your wiper lineup opens a new category with higher margins and stronger brand control.
To begin your project, contact us at wiperblade8@xmyujin.com.
Let’s bring your first high-margin color to life—and give your customers something they’ve never seen on their shelves before.
